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The Arthritis Society Urges Canadians To ‘Give Before It Takes’ With New Campaign, Vision And Visual Identity

1 in 5 Canadians Live With Arthritis; Set to Rise to 1 in 4

TORONTO - November 15, 2017 – The Arthritis Society today launched a new campaign urging Canadians to get serious about arthritis that includes a new vision and visual identity. “Arthritis. Give Before It Takes.” is supported by new online tools, information and resources to help people with arthritis and their families get the help they need.

“Arthritis directly impacts the lives of one in five Canadians, affecting people of every age and walk of life,” said Janet Yale, President and CEO of The Arthritis Society. “The tragedy is that many people are living with the pain of arthritis without the support they need. Earlier intervention, medication and therapy can help countless Canadians – but a failure to take this chronic disease seriously means that too many people simply live with it, and do so in silence.”

The Arthritis Society is looking to boost awareness and inspire action to confront and overcome Canada’s most pervasive chronic health condition, affecting more than 6 million Canadians, half of whom are of working age. Arthritis is actually not one but more than 100 distinct medical conditions, and its devastating reach is only growing stronger. By 2035, arthritis is expected to directly limit the lives of one in every four Canadians unless dramatic changes in attitude, research and treatment are adopted. There is no cure.

The Arthritis Society’s newly charged mission will see a focus to invest in cutting-edge research, proactive advocacy and innovative solutions to deliver better health outcomes for people affected by arthritis.

“Our message to Canadians is simple: we must start by recognizing arthritis as the devastating chronic disease it is. More than simply acknowledge its impact, we must take action to combat it,” continued Yale.

The “Arthritis. Give Before It Takes.” campaign, which reflects a new identity developed by a team from Ogilvy and Bridgemark, draws attention to the way arthritis erodes quality of life, taking away the joys and experiences people deserve. The relaunched website at includes extensively updated evidence-based information and expanded resources for people living with arthritis. Over time, the goal is for the Arthritis Society to be the place were greater conversation and sharing of stories happen, permitting the website to become Canada’s number one meeting place to help navigate and take action against the prevalence of arthritis.

About the Arthritis Society

The Arthritis Society is a national health charity, fueled by donors and volunteers, with a vision to live in a world where people are free from the devastating effects that arthritis has on lives. Begun in 1948 with one very clear goal – to alleviate the suffering of people crippled by arthritis – that same volunteer-led passion carries on today in communities across Canada. Through the trust and support of our donors and sponsors, the Arthritis Society is Canada’s largest charitable source of investments in cutting-edge arthritis research, and a leader in proactive advocacy and innovative solutions that will deliver better health outcomes for people affected by arthritis. For more information, to volunteer or to make a donation, visit

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For more information, or to arrange an interview:

Alicia D’Aguiar
Communications specialist
Arthritis Society
416.979.7228 x3354

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